Making HIV-negative outreach sex-positive

Agency: BaM | Client: The Bell Flower Clinic | Writer: Me

The Bell Flower Clinic–partnering with the CDC to eradicate HIV by 2030–sought to make people aware of the care available to them. Drawing on the latest research in health communication, we built a campaign around awareness, simple access and sex-positivity. Signage and bus wraps blanket the region, digital ads were deployed to TikTok, Grindr and more, and real-life activations occurred at local LBTQ hot spots ft. giveaways with (ahem) cheeky language.

The clinic saw a lift of 50,000 site visits in just 2 months of campaign launch, which was also shortlisted for The One Show 2023.