Experience

Bradley and Montgomery (BaM)

Senior Copywriter, 2023-now

  • Lead copy development for national retail, OOH, and major sports sponsorships for a top global bank

  • Shape audience insights, craft campaigns narratives, and guide creative pre-production of shoots/activations

  • Partner cross-functionally with internal teams and agencies to deliver great creative on time and on brand

Copywriter, 2018-22

  • Developed a strategic branding framework driving multi-million-dollar IoT initiatives for leading tech client

  • Concepted and executed an award-winning healthcare campaign that doubled client’s KPIs over six months

Flint Analytics

SEO & Content Marketing Lead, 2016-18

  • Spearheaded inbound marketing for national franchise, boosting qualified leads 166% and cutting CPA 38%

  • Developed and executed SEO strategies for B2B and B2C, securing top SERP positions that drove leads

  • Led branding of agency’s new B2B SaaS product from conception to rollout

Roundpeg

Digital Marketing Manager, 2015-16

  • Planned and executed digital strategies for a regional food brand’s expansion into major national grocers

  • Optimized agency’s Constant Contact program, doubling clients by improving prospecting and onboarding

  • Produced thought leadership content that secured media coverage and boosted agency visibility

Previously…

  • Taught middle & high school-level Japanese

  • Worked on marketing initiatives for a world-class symphony

  • Assisted a museum curation and archival team

Education

B.A. in History and Communication

Purdue University

West Lafayette, IN

Recognition

  • Shortlist, The One Show, 2023

  • Winner, 2x Gold, The Shorty Awards, 2023

  • Gold, FCS Portfolio Awards, 2022

  • Gold, Telly Awards, 2021

Etc.

  • Clients served include Microsoft, JPMorgan Chase, Facebook, First Financial Bank, and even some that aren’t banks or tech giants

  • Writing featured in VentureBeat, McSweeney’s, Cracked.com, Points in Case, and more

  • Experience marketing a variety of industries, from healthcare to home fashion to B2B SaaS to food & beverage to gaming

  • Written for most media: print, radio, web, social, OOH, broadcast, podcast, whitepaper, sports arena, ATM, VR, ebook, dating app, card game, food packaging, and lube packet (seriously)

  • ComedySportz alum, frequent Fringe Festival feature, “award-winning” podcast host