As part of the CDC’s goal to eradicate HIV by 2030, the Bell Flower Clinic requested a campaign to increase awareness and consideration of PrEP that moved the needle. My work was featured across buses, billboards, coasters in bars, and even on hookup apps. The campaign drove 50,000 site visits in just 2 months of launch, was awarded a Shorty Award for Impact and was shortlisted for The One Show.