How do you make a bank with same name as 100 others stand out?
Agency: BaM | Client: First Financial Bank | Writer: Me
With steady growth and a new billion-dollar acquisition, First Financial Bank needed to engage a new customer base, reengage existing clients, and communicate the value of a true community bank.
I helped them establish a new branding platform for both consumer and business banking which elevated digital account applications, and helped them launch an entirely new in-house wealth management brand. The result – a bank that feels like a neighbor*.
*But like, the good kind. Like, a “lends you their mower” or “doesn’t get mad when you have people over on weeknight” neighbor.
Reintroducing a 150 year-old bank during the very beginning of the COVID-19 pandemic was no easy task. We decided to buck the trend of somber piano music and “we’re all in this together” messages that bombarded folks during those months.
Embracing a positive tone and a slideshow/stop-motion format that let production go above and beyond in satisfying COVID safety protocols, we delivered a campaign that resulted in a 130% lift in digital applications, and won a few ad awards too.
